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From Magician to Video Strategist: What Most Businesses Get Wrong About Video
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In this long-form conversation, I speak with Ademola Adelakun - a magician for over two decades who now runs a content strategy and video editing agency helping businesses use video with intention.

We explore what magic teaches about attention, why many companies create video content without a clear plan, and how to turn content into something that actually serves the business (instead of sitting unused after production).

Topics we cover:
• From performing magic to building a video agency
• What businesses get wrong about video content
• Strategy before editing: planning, scripting, and distribution
• Attention, storytelling, and creating real value
• Practical thinking for YouTube and business content

This channel is about quiet expertise and human stories - conversations with people who’ve worked something out and can share it without shouting.
Tags
video strategy, content strategy, video marketing
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