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Taylor James | NIO EC7 Launch Film
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NIO Brand & Creative Partner Agency, Interstate, approached us to produce a launch film for the All-New NIO EC7, which would be revealed on Dec.24th, 2022 at NIO Day in China. We consulted with NIO, Interstate, and Director Simon Puschmann during the storyboard and pre-production phase. We were able to share our creative & technical expertise to create a dynamic blend of Full CGI & Live Action footage to bring their concept, Elegance is Power, to life. We were responsible for all aspects of the overall production including Live-Action Shoot Production, CGI Production, CG Vehicle Replacement, Sound Design, & Post-Production.
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