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Inverting the usual working process, the Trigger Image for this Aura was specifically designed with the use of augmented reality in mind. This gave Aurasma’s Creative Team the ability to work under ideal circumstances, creating a highly complex and visually impressive Aura as a result.An additional click-able area was made available to fans each week until, at the end of the campaign, each of the components could be viewed together, creating one complete experience.
A modern twist on the Classical mosaic, this Aura demonstrates the Team’s ability to use their intricate knowledge of augmented reality to push the limits of the technology, creating ever more complex and unique experiences that continue to improve upon industry norms and exceed users’ expectations.
- Category
- Rock
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