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Metallica 'By Request' Promo
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Agency/Director: Marcus Lyall

'By Request' promo for Metallica's 2014 South American and European tour.

Fan's were invited to vote for their favourite tracks to be played at each show, votes were then collected and set lists announced. The 'By Request' promo played before each gig on the tour.
Our brief was to hammer home the 'heavy metal cliches for truckers', so we dug out our finest metal textures, volumetric lighting rigs, smoke effects and sparks.
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Metal
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