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QUEEN
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This is a motion identity sizzle reel for QUEEN—an imaginary TV station dedicated to drag queens. With this brand and motion identity I wanted to evoke the things that I love most about drag queens: the element of fantasy, energy and confidence. With the speech bubble shape and text, I also wanted to reference the catchy colloquialisms that are a big part of drag culture.

Music: Sexy Drag Queen by RuPaul

Footage:
RuPaul’s Drag Race produced by World of Wonder for Logo TV
Music videos by Adore Delano and Willam Belli
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