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the aftermath of tiktok fashion (the shein effect)
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sources:
Power Dressing: Charting the Influence of Politics on Fashion - https://www.vogue.com/article/charting-the-influence-of-politics-on-fashion
DRIVEN TO SHOP: THE PSYCHOLOGY OF FAST FASHION - https://www.earthday.org/driven-to-shop-the-psychology-of-fast-fashion/
The Fast Fashion Psychology That Makes You Spend More - https://thebrokegeneration.com/blog/2021/06/07/psychology-fast-fashion/
The Psychology of Fast Fashion: Why Conversation About Fast Fashion Evokes Such Strong Emotions In Us - https://www.thesustainablefashionforum.com/pages/the-psychology-of-fast-fashion-exploring-the-complex-emotions-fast-fashion-evokes-in-consumers
The Neurological Pleasures of Fast Fashion - https://www.theatlantic.com/entertainment/archive/2015/03/the-neurological-pleasures-of-modern-shopping/388577/
How Africa Is Becoming Fast Fashion’s Dumping Ground - https://amaka.studio/explore/articles/how-africa-is-becoming-fast-fashion-s-dumping-ground
tiktok is kind of bad for fashion - Mina Le - https://www.youtube.com/watch?v=JR3z8lq2cNM&t=973s

time stamps:
00:00 - intro
07:08 - explaining lockdown fashion trends
12:04 - the shein effect
22:40 - why these trends fell off so quickly - microtrends

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Fashion & Beauty
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