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The New SEO: How to Get Cited by ChatGPT, Perplexity, & Claude (Step-by-Step)
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Deepak Deolalikar, founder of Ziply AI, explains the new battleground for B2B growth: AI Search visibility.

Here's the TRUTH: People are searching less on Google and more on ChatGPT, Perplexity, Claude, and AI engines. If your brand isn’t mentioned or cited, you’re losing pipeline leads every day… and you won’t even realize where the leads went.

In this episode of The Optimum Advantage Podcast, we break down:

What Ziply AI is and why CMOs are rushing into AI Search visibility

How AI Search ranks differently than classic SEO (it evaluates authority across the whole web)

Why “keywords + backlinks” aren’t enough anymore

The 6 major sources AI engines pull from (website, news, industry, social, forums, academic)

Why Reddit + YouTube + third-party mentions can outrank your own website

How Ziply monitors prompts daily across major AI engines and exposes visibility gaps

How to turn competitor mentions into your PR playbook (influencers, blogs, media targets)

How Ziply builds a full brand profile automatically so content becomes “one-click”

Why you can’t game AI Search (and why that’s a good thing)

Tags
ziply.ai, deepak deolalikar, ai search optimization
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